Star Designers Get Schooled

Heidi Montag rocked up at L.A. boutique Kitson this weekend, along with her surgically-attached BF Spencer, to promote her Heidiwood clothing line. Smart business move, or just another round in the feud with Lauren Conrad? Maybe both. Kitson announced earlier this month that it was dropping LC's line, so it's almost, dare we say it, intelligent of Heidi to step up and do a bit of hard selling.

It's finally becoming clear that celebrity isn't enough to move product. So what does it take? New York Magazine asked Kitson owner Fraser Ross to share his dos and don'ts for designing stars. Avril, Kimora, Ashlee, listen up! You might learn something.

Here are a few of Ross's tips: Do remember that not everyone's a size 2 like you. Do walk to the nearest coffee shop carrying a sketchbook after alerting the paparazzi. After all, it never hurts to look like you're doing work. And don't take yourself too seriously. You're not Coco Chanel.

Amen to that.

What advice would you like to give to celebrity designers?